The guys over at Legal River emailed today and let me know about a new product offering that they’ve come up with called Attorney River.

Attorney River is trying to help improve upon the lawyer directory model, i.e. Martindale, which has not seen a lot of innovation in the last few decades. Attorney River allows lawyers to post a request for other lawyers – whether it be for outsourcing work or to find a specialist for a client in a different state. Interested lawyers can then respond to the posting. The system takes the onus off the lawyer who is currently wading through directories cold calling other lawyers.

They tell me that creating an account is free and posting of issues is also free.