Back in January of this year, I got an email introduction from my friend Sarah Reed introducing me to a New York-based company called Ignighter.com. The premise was simple, yet novel: current online dating services don’t "work" for the current crop for 20-35 year olds. Ignighter had invented the concept of "group dating" which they believed was safer, less awkward and more fun.
At the time, I knew nothing about online dating, but did know that a few sites were very successful (J-Date, Match.com, eHarmony), so I was intrigued with what founders Adam Sachs and Dan Osit had come up with. I decided that I would present the idea to the graduate school class that I teach at the University of Colorado. The class overwhelming supported the idea, especially the women in the class. At that point, I knew they were on to something.
While my partner Seth was out in New York, he visited with Adam and Dan and reported back that he was intrigued and really liked the guys. Seth and I encouraged them to apply to TechStars as a way of accelerating their development. After they were accepted into the program, Seth and I were excited to be part of their mentorship team.
During the summer, they’ve done a great of job of completely redesigning their website and technology. They’ve done an even more impressive job of thinking about the future of their platform and how devices like the iPhone might be a game changer in their industry. In short, they’ve gone from concept to product in a short period of time.
This week is their official launch. They are kicking things off with an event in New York City. If you are around, you should attend. I’ve been told that I’m too old for dating target audience, so I’m not allowed to go.
I’d like to congratulate Adam, Dan, Kevin, Nicky (a.k.a "boy genius") and Molly on a job well done. It’s nice to see the progress that you’ve made while here in Boulder and even nicer that I can now call you all my friends.
Here’s to Ignighter – "Opportunity without Pressure."