Why Be Personally Responsible When You Can Sue?

I saw a billboard last week for Who Can I Sue? and nearly puked.  Their stated mission is to:

"provide (i) an efficient portal for its users to browse and find relevant information about a variety of legal claims, (ii) an ability for users to determine if they are qualified for a particular claim, and then (iii) a mechanism for the user to review pertinent information about attorneys and law firms in the user’s geographic area and connect in real-time with the attorney of choice when the user is ready."

To me, this sounds like a bunch of plaintiffs lawyers encouraging the "only" growth industry current in the U.S. I know that there are many people out there with legitimate claims, but from where I sit, I see even more bogus ones.

Viva la lawsuits.  Sigh.