Is it just me or are you receiving a lot more emails that look like this:
Wanted to make you aware of the below funding announcement just released regarding a new [BLAH-nothing I care about]. Happy to make any introductions to the CEO, [John Smith] or any of the below individuals for further comment, if interested in learning more.
Any questions or additional information you may have, I can be reached at 212-867-5309 or firstname.lastname@example.org
Then this is followed by a large press release about something that I don’t care about and I usually get two copies to boot.
And, of course, none of these folks are complying with the law by offering the ability to unsubscribe, so I bitch back and ask them to take me off the list, which about half the time they don’t respond.
So, I take their name and numbers down and make sure that when my companies need PR help, they won’t be using these spammers. I realize that folks have a job to do, but why would I want my companies paying for a PR firm that is just carpet bombing information? I can find ways to do that MUCH more cheaply than hiring a PR firm. Use some creativity, target your audience and if you can’t – at least follow the email spamming laws.
One more thing – not all PR folks are bad. I’ve worked with some really great ones who don’t behave like this, but it feels like the velocity of those that do is increasing.